In 2019, independant chart topper Elaine was Apple Music’s new artist spotlight
New R&B artist, Elaine, made her mark by becoming the first independent female artist in South Africa to reach number 1 on the Apple Music Album Charts with her debut self-released 7 track EP ‘Elements’.
Elaine released the EP with no external backing or label support, but rather with the help of two university colleagues. At just 20 years old, she has shown the perfect combination of charisma and creativity as a singer and songwriter and this is why she is Apple Music’s New Artist Spotlight for Sub-Saharan Africa this November.
On receiving this recognition from Apple Music, Elaine had this to say: It is such an honour to be chosen as the Apple Music New Artist Spotlight for November. It’s a great feeling to know that people love my music. I appreciate the support from Apple Music, it’s truly amazing, especially as an independent artist. Thank you to the amazing team that has supported me in my career, and most of all thank you to everyone that’s listened and supported my journey. I can’t wait for what the future has in store.”
Elaine fell in love with music at a very young age joining her school choir. Singing solos at the age of 6 led her to win the Gold Medal in her category at the 2014 World Choir Games in Latvia.
As a TrapSoul and RnB singer, her inspiration comes from artists like Lauryn Hill and Beyoncé. The “Elements” album showcases Elaine’s gift of knowing how to blend warm melodies with sharply intimate lyrics. Keeping it real, she explores the meaning of love in all its forms, seeing its expression as the key to a harmonious life.
The seven tracks delve into many aspects of relationships, ranging from the need for devotion (“When We’re Alone”), to the innately human tendency to doubt or distrust the love of others (“Say It”). The other tracks on the EP are: “I/You”, “You’re The One”, “Changes”, “I Just Wanna Know” and “Risky”.
With over 50 million songs, Apple Music offers a free 3-month trial with no commitment and is ad-free. Apple Music is available on iPhone and iPad and also for download from Google Play for Android devices.
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